Agadir

In Agadir, the principal coastal city of Morocco, hopping souqs and authentic hammams blend with the Atlantic ocean and set the tone for a versatile visit. Over 300 days of sunlight make its honey-colored beaches a year-round getaway destination. But, the winter sun is merely the beginning of Agadir’s renowned appeal. Years of Portuguese invasion and a devastating earthquake caused the city to rise from the ashes several times. The result is the coastal paradise that is today’s Agadir.

The beach is the highlight attraction in Agadir, having pristine sands and calm water unlike anywhere in the country. Sheltered from the ocean winds, you can enjoy breathtaking views as you bathe in the sun or dine at one of the charming restaurants lined up on the coast. A modern city surrounds the 10-kilometer-long beach. Iconic places are scattered across the city if you know where to look. Within walking distance from the beach, Souk El Had invites visitors into a carnival of colors with over 5,000 shops. And, the sophisticated beauty of Berber architecture awaits further inland at Medina.

The characteristic rush in Moroccan streets is very much alive in the city with a touch of relieving airiness. With long and wide beaches and delightful seaside cafes offering a selection of Moroccan cuisine, Agadir is a destination for leisure and pleasure.